Author: hedyfeng

For final project we decided to shoot a digital lookbook for H&M, because H&M was what we mostly were aware of and the H&M store was really close to FIT. So we picked 5 outfits for the shooting. The places were just near FIT and Penn station on 8th Ave. I was really excited to … Continue reading #10 Final project-H&M digital lookbook

Underwear is always a hot topic for girls, especially in the summer. Summer is very hot. Underwear will absorb to the sweat of the skin. It is so uncomfortable, hot and stuffy.I think girls all understand what I am talking about. So the women must choose their underwear well. Choosing the right underwear can also … Continue reading #9 Underwear is everything

Triangl is one of my favorite swimwear brands. The styles are simple but attractive. The lookbook is good. It's a non-shoppable lookbook, it has no purchase links below. It is immersive. They are trying to get you into the atmosphere. (photo credit: Triangl official website) (photo credit: Triangl official website) (photo credit: Triangl official website) … Continue reading #8 Triangl Lookbook

A trunk show is an event in which vendors present merchandise directly to store personnel or customers at a retail location or another venue such as a hotel room. Trunk Shows provide brands and designers with a targeted audience who have arrived solely because they’re interested in seeing what you have to offer. Also the … Continue reading #7 Trunk Show

Walking in to a Chanel show, one never knows what to expect. Karl Lagerfeld and co. have shipped an iceberg into the Grand Palais, turned the space into a woodland wonderland, and even launched a mock rocket ship. Scenes Chanel doesn't do simple or understated when it comes to runway shows—and this season was no … Continue reading #6 A visual feast by the sea

Winter is always the best season when you get hot pot eating, either in the restaurants or at home. (National human history. 2018. image 15) Let's talk about hot pot! (National human history. 2018. image 3) (National human history. 2018. image 9) The nine grids divide the hotpot into three layers, with different grids representing … Continue reading #5 The Magical Hot Pot

Visual Merchandising explore on 2019/2/26 Free people Photo credit: Hedy Feng Photo credit: Hedy Feng I was attracted by the sparklings. The sparklings use the same warm light as Free People uses in the store. The garments they show is 2019 Spring. More sheer and lightweight fabric, more bright colors like yellow, pink and white. … Continue reading #4 Visual Merchandising