For final project we decided to shoot a digital lookbook for H&M, because H&M was what we mostly were aware of and the H&M store was really close to FIT.
So we picked 5 outfits for the shooting. The places were just near FIT and Penn station on 8th Ave.
I was really excited to be the photographer. It is my first time to do this. On the shooting day, we tried a couple of the scenes and shots about how model walked down the street, where she needed to pause and what action she needs to do to react with the audience.
H&M is fast fashion and accessible brand and we want to show the idea that you can be fashionable even you are around campus wearing H&M. Fashion can be effortless.
2AM.fashion.blog 