Triangl is one of my favorite swimwear brands. The styles are simple but attractive. The lookbook is good. It’s a non-shoppable lookbook, it has no purchase links below. It is immersive. They are trying to get you into the atmosphere.
(photo credit: Triangl official website)
The lookbook takes the entire screen. What in front of your eyes is a sunkissed world, a couple of happy girls wearing Triangl’s swimwear enjoy the weather, the breeze and the sunshine. But on the shopping page, the products are not wore on the models. It is just only product-based imagery. So by contrast, people will more focus on the idea that they try to convey. The brand also instils desire for a particular lifestyle effectively as well as a product.
References:
Nikki Gilliland,(2017). 10 inspiring ecommerce lookbooks that encourage sales. Retrieved from: https://econsultancy.com/10-inspiring-ecommerce-lookbooks-that-encourage-sales/
2AM.fashion.blog 